Casey Wiegand: The Art of Blogging | Darling Magazine

Below is an interview by contributor Rachel Johnson featuring a woman who embodies a quality every good Confidant has—vulnerability. She boldly connects with other women through her blog, comforting more people than she’ll ever know by sharing her life with her readers.

Casey Wiegand is a courageous blogger who isn’t afraid to write about anything ranging from romance and relationships to heartache and brokenness. After having a miscarriage last year, Casey bravely channeled her grief into grace by sharing her story on her blog. Women enduring the same struggle flooded her inbox with messages, thanking her for opening up and sharing her hardships with them, allowing them to know they weren’t alone in their pain. Read on to learn more about Casey and her powerful blog, and tune in for tips about how to make your blog a work of art.

Thank you for joining us, Casey! We love your namesake blog, Casey Leigh. How did you decide to start blogging?

I was going through some messy stuff last December and I read this quote by a blogger named Leslie:

“If you haven’t already gathered, or [if you] happen to be reading this blog for the first time in your life, I am a melancholy girl through and through. I find beauty in not only the beautiful things in life, but [in] the bittersweet and sad as well. To me, there is something poignantly lovely about the human experience from its splendor to its grief. God created all our emotions, not just the happy ones, and for His good purposes. That’s why a good cry can feel so good. And hitting our limits forces us to look outside ourselves for a Savior. It is in the plea, when we’re at our end, that we can find [what] is truly life-giving. Personally, my moments of deepest grief, deepest pain, have resulted in the most beautiful seasons in my heart. I’ve met God more intimately in those moments than in all the other pleasant ones combined. What isn’t completely lovely about that?”

In a moment where I felt alone, heartbroken, and angry, I read this and suddenly felt like someone out in the world possibly understood what I was going through. In January, with a mere 20 followers, I started writing my own blog. I wrote about motherhood, heartache, finances, scars (both physical and emotional), my miscarriage—and that was just scratching the surface. Ultimately, I found courage in Leslie’s post. I started baring my soul to my readers, and to myself.

I wanted (and I still want) my blog to be a source of inspiration, uplift, joy, but also of truth. Life is hard. A lot of us have been through some seriously icky stuff. And so I wanted my blog to reflect this harsh reality. It’s easy to take beautiful family photos and pretend to have it all together, but who does that help?

We are all different and we have all been through different things that have shaped our beliefs. But whoever you are, there is someone you can touch with your story.

What are your favorite topics to write about?

I love to write about my kids, my husband, and art. I value writing as an outlet to express what I am feeling on a given day. My family certainly inspires me to continue writing, as do music, heartache, and the challenges I face in life.

You write openly about getting pregnant after having a miscarriage. You are so brave for sharing your heartache with your readers. What has that experience been like, opening your soul to people you don’t know?

It has been incredible. Even though I lost our baby over a year ago, I still get e-mails on a weekly basis from women walking that same dark road. Learning that opening up about my loss and my heartache might help someone else is a really, really beautiful thing; it means a lot to me.

Casey Wiegand: The Art of Blogging | Darling Magazine

Wow. That is so beautiful. Aside from writing that incredible post, what is the most challenging issue you’ve faced as a blogger?

I guess maybe overcoming criticism and accepting that not everyone will like you or agree with what you have to say.

What inspires you to keep writing, even when the words don’t seem to come?

I really try not to write unless I am super inspired. I use the other days as “filler posts”—pictures of my kids, handmade shops that I love, etc. Then I save the writing for when I am truly inspired or full of words.

What advice do you have for young women who would like to start (and monetize!) a blog? Many writers dream of doing the very same thing (Joanna Goddard even addressed this on her blog), but are overwhelmed by the process of gathering advertisers. What’s your strategy?

I say be yourself. Write about what you know and love. You can definitely turn blogging into a career! I think a good place to start would be to be intentional with your website, by posting consistently, providing good pictures to go along with your writing, and establishing a genuine connection and relationship with your readers. I also have an advice post that could be helpful for bloggers to read.

In your opinion, how has blogging changed the way people communicate with one another?

I definitely think that social media and blogging have changed the way people communicate. You no longer need to call someone to see what he or she has been up to, or to learn about what big events have been happening in his or her life. While it’s accessible to find information about the people you love, you certainly have to be more intentional about your relationships.

What’s the best way to stay connected with you and your writing?

In addition to my blog, I’d love to keep in touch with you all through Facebook and Twitter. I can’t wait to hear from you!


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