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We started Darling because we believe in the power of social movements, which is why as we’re shipping out copies of our newly released Issue No. 9 we invite you to join our #RealNotRetouched campaign — our commitment to live out the Darling mission to never digitally alter a women and to challenge other publications to follow suit. Let’s move and shake the standards of media to see women as masterpieces in the first place, instead of a flawed canvas that’s in need of modification.

So by all means, let’s deliberately choose to notice beauty in ourselves and call out the same in those around us.

For it’s not until we shift our paradigm that we are able to actually identify every stroke that went into making each of us a work of art.

How to join? Tag portraits of yourself and your friends with #RealNotRetouched. Show us what reminds YOU of real beauty and connect with other women who are sharing in the #DarlingMovement!


  1. I love this campaign! I wrote a post about #RealNotRetouched on my blog, Jen Genuine. You can find it here –> . Thank you for continuing to create inspiring content for women!

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